French Connection Clothing .

French Connection Clothes Section:

Since inception in 1972 French Connection has provided cool clothes for fashionable men and women, presented in a contemporary environment and supported by fresh, fun advertising. The fcuk style and quality extends beyond clothing to men's and ladies' toiletries, fragrances, eyewear, watches, and shoes. French Connection stores can be found in the UK, US, Europe, Middle East, Australia, Hong Kong, Japan, Taiwan and Malaysia.

Stephen Marks, founder of French Connection was born in Britain in 1947. He married twice, first with designer Nicole Farhi, and in 1989, he married Alisa Green, who was fashion editor of Elle. Marks' first love was tennis and he won at Junior Wimbledon. He then went to work for a coat manufacturer.

Having joined the Paris house of Louis Feraud and launched their Miss Feraud label, Stephen Marks was offered a directorship but declined it. He started his own work by buying hotpants in Paris and selling to Selfridges in London. He became the "Hotpants King".

In 1969, Stephen started up his own company for womenswear and gave it the name "French Connection" in 1972. Marks added menswear in 1976 and childrenswear in 1986.

The logo FCUK has been rather controversial since it is so similar to a rather dirty word. Their advertisements rather shock people and the British government has tried to ban the use of the logo.

French Connection has also bought up the design house of Nicole Farhi.

French Connection is now a million dollar concern with over 1,500 outlets all over the world. They have 77 stores in the U.K. and 30 stores in the United States. They offer a wide range of products including tailored womenswear, menswear, Jeans, sportswear, childrens clothes, accessories like shoes and bags, as well as bath and beauty products.

Since 2002, their shoes are made by famed footwear manufacturer Lambert Howarth.

In 2002, French Connection entered into an agreement with Japanese beauty products company Shiseido, for a new range of fragrances which went on sale mid 2004.

That Logo FCUK has been an offensive irritation to lots of people and has had legal challenges. Several large stores like Macy's and Bloomingdales have banned it. In August 2004 the company decided to discontinue it. Their new ad campaigns will reflect something else.

 

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