G-Star Jackets Section:
Innovation is G-Star's main feature. Not only within the collections, but also in the original marketing strategy and communications. Working from the head office in Amsterdam, an internal marketing and graphics team is responsible for determining and implementing the strategic and uniform communications around the G-Star concept.
The way G-Star is presented to the retail sector has always created a stir. From day one, G-Star has organized professional trade shows. This approach has ensured a strong position in the Benelux countries within a relatively short space of time.
Kitmeout - Today's Fashion Online