G-Star Sweater Section:
From the beginning in 1989, G-Star has made an all-out investment in product development and has defined its own signature style. With the revolutionary introduction of Raw Denim in 1996, G-Star clearly went in a new direction. The brand name was extended to G-Star Raw Denim, which led to the brand's international breakthrough. With a strong international team of designers, the collections changed radically. A grown-up, pure, and most of all, clean image was the result. The Raw Denim concept remains successful and is a core element of the range, being continually renewed and developed.
Kitmeout - Today's Fashion Online