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In 1994, Gucci axed most of its staff and promoted a 36-year old studio assistant named Tom Ford to the position of creative director. A native of Santa Fe, Ford had studied at New York University before dropping out to act in television commercials. He later enrolled at the Parsons School of Design in New York and Paris to study interior and fashion design. He spent the late '80s working for designers Cathy Hardwick and Perry Ellis, before joining the Gucci team in 1990.

Tom Ford overhauled Gucci's fusty image by marketing decadence and sensuality to an AIDS-conscious society that had "forgotten about sex". Velvet hipster trousers expressed the '90s ambivalent ethic of sexual containment: androgynous, sensual to the touch, for people who want to feel and look sexy for themselves, as well as -- or perhaps instead of -- for others. Metallic leather stilettos sharpened our image, giving us an aggressive stance while bruising our feet. White jersey dresses with tactically positioned oval cut-outs quoted Halston and the sex-spree days of Studio 54. And nothing, apparently, is sexier than money: Ford's leather thongs embedded with scarlet-sequinned "G"s over the hip bone came with a hefty 2000-franc price tag.

 

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Designer Clothing

Marni & Moncler Clothing for Charity
by Kitmeout
20 Nov 2008 at 10:08pm
Both Marni and Moncler build on the momentum of ethical fashion and provide hope to poor children in deprived countries. Marni created two special projects called In a World of My Own and Dreams of Growing Up, where children are the artists. For the first one, kids around the globe were asked to envision themselves in an [...]
Gucci Handbag for UNICEF
by Kitmeout
20 Nov 2008 at 9:59pm
Rihanna has partnered with Gucci to be the face of their new Tattoo Heart accessories collection, which Gucci Creative Director Frida Giannini designed as part of their annual campaign to benefit UNICEF. “Our relationship with UNICEF is a partnership that I hold very dearly,” said Giannini. “It is an exceptional organization that is able to do [...]
Abercrombie & Fitch Apparel
by Kitmeout
20 Nov 2008 at 9:50pm
Abercrombie & Fitch who are famous in America for their once controversial hiring policies, are now looking to embrace the world with their preppy apparel. Abercrombie & Fitch said it is still on track to open flagships stores around the world including an Abercrombie & Fitch flagship store on the Champs Elysees in Paris in [...]
Paul & Shark Jacket
by Kitmeout
16 Nov 2008 at 9:08pm
“Absolutely water-proof and high technology performance are the two main characteristics of the Paul & Shark Interactive Jacket which is resistant to a 20m column of water (Typhoon 20000). It is multi-functional with an ipod and bluetooth connection. The removable hood is lined in coyote fur. This is ideal for yachting enthusiasts as well as [...]
Versace Jeans support China
by Kitmeout
15 Nov 2008 at 7:55pm
Donatella Versace was back in her element Thursday, overseeing a re-creation of the fashion house?s Milan runway show in the Chinese capital. Versace spent a day earlier in the week with earthquake survivors in the muddy, remote mountains in Sichuan Province working with the Jet Li One Foundation to raise awareness of the plight of victims. [...]
Farah Trousers & Clothing
by Kitmeout
15 Nov 2008 at 7:49pm
Farah Trousers & Clothing - The past is the Future? Ask most British guys who were teenagers in the mid 70’s to early 80’s and a smile creeps upon their faces as they recall their self-conscious years when they were fanatical about detail, obsessed with music and fashion and trying to make the cut in the [...]
RE:FASHION after NOHARM
by Kitmeout
11 Nov 2008 at 8:48pm
The RE:Fashion Awards will take place on the 13th November 2008, celebrating people and organisations who have taken great strides in tackling poverty, healing the environment and changing consumer attitudes towards ethical fashion. Join Daisy Lowe, Portia Freeman, Vivienne Westwood, Zandra Rhodes, Katharine Hamnett, Pixie Geldof, Leah Weller and a stellar line up of stars at [...]
Rogan Jeans + soulful minimalism
by Kitmeout
9 Nov 2008 at 9:10pm
Rogan Gregory, the designer behind Rogan, as well as Loomstate and Edun, defines his new collection as “soulful minimalism.” “It’s minimalism in the true sense of the word - stark and super simple,” he said in his New York showroom on Wednesday, Nov. 5, during a presentation of his Spring 2009 collection. “Letting the shape [...]
Green Band in Red Monkey Jeans
by Kitmeout
6 Nov 2008 at 9:30pm
During a sell-out show at London’s Royal Albert Hall, on 6th November 08, members of the Reverend Al Green’s band and dancers were seen rocking Red Monkey Jeans on stage. Shown is the Tengu design: Tengu (Tengu “heavenly dogs”) are a class of supernatural creatures found in Japanese folklore, art, theater, and literature. They are one [...]
Griffin x Berghaus Jacket
by Kitmeout
5 Nov 2008 at 11:57pm
Underground fashion once again meets outdoor performance, as style-setter Jeff Griffin’s collaboration with Berghaus continues into its third season. Griffin has reinvented three of performance-brand Berghaus key jackets, adding his unflinching design touches to create statement pieces that are edgy and contemporary. Griffin is renowned for his individual style, resisting conformity- instead choosing to indulge in [...]
Damien Hirst X Levi?s Jeans
by Kitmeout
4 Nov 2008 at 10:24pm
The post inaugural collaboration between Levi Strauss and artist Damien Hirst is here. The Levi’s Brand announced the launch of Damien Hirst X Levi’s - a limited-edition collection designed with the celebrated British artist. The 12-piece Damien Hirst X Levi’s Collection revolves around three key themes of Damien Hirst’s body of work - the skull, [...]
Karl Lagerfeld + Fashion Manifesto
by Kitmeout
2 Nov 2008 at 2:53pm
Excerpts from Professor Karl?s handwritten fashion manifesto: ? ?There is a strange and invisible borderline when fashion is not only fashion, but becomes the most evident and most easily visible expression of an area.? ? ?Fashion as history is beyond fashion, and it is not only limited to clothes.? ? ?It is difficult to imagine today that people [...]
Bulgari Ring + Save the Children
by Kitmeout
30 Oct 2008 at 10:36pm
Bulgari will mark its 125th anniversary with high-wattage celebrations and a charity initiative. The Roman jeweler has joined forces with Save the Children for a project called Rewrite the Future. The goal is to provide education to eight million children living in conflict-affected areas by 2010. Bulgari said it aims to raise 10 million euros, [...]
APC Jeans + Butler Worn Out Jeans
by Kitmeout
29 Oct 2008 at 10:13pm
Get a pair of buttered up APC jeans without the rough beginning. Jean Touitou, creator of A.P.C. has a reputation for lateral thinking and the ?Butler Worn Out? jeans concept sums that up nicely. In a nut shell, A.P.C. customers trade in their broken-in jeans for a new pair at half price. The used pair [...]
Nike Considered Design follows NOHARM
by Kitmeout
29 Oct 2008 at 8:36pm
Nike follow NOHARM’s lead and goes green. Green has been the theme of NOHARM for three years and Nike’s decision to follow in NOHARM’s footsteps is a positive move for the company and the environment. Nike today debuted Nike Considered Design, products which combine sustainability principles with the newest innovations for sport. Nike Considered Design will [...]

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