Helmut Lang Pants Section:
Helmut Lang Lang intends to avoid a subdivision of his designs into different brands. He
wants to concentrate on strengthening the brand name "Helmut Lang". The introduction of his underwear collection in 1995 and the jeans line in 1996 is seen as a move to broaden his customer base with more readily available and less exclusive products.
Although his designs, as well as his fashion shows gain much attention publically, the person Helmut Lang avoids to become a public figure.
Kitmeout - Today's Fashion Online