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Hvana Jeans

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Hvana Shoes Section:

HVANA, the luxury streetwear collection, born from a collaboration between Fornari and the DJ, producer and artist Howie B launched in London in January 2005 (FW05/06). Howie B’s philosophy of being individual forms the soul of the non-conformist SS 06 collection and his signature stamp, ‘the black sheep’, completes the HVANA DNA. HVANA is made with the highest quality textiles: soft cashmere and Japanese ‘Kurabo’ denim.


The SS 06 collection introduces 3 main stories: Logo, Waist and Vegetables. Logo: a simple, clean sheep logo features on V-neck tops with short and long sleeves. New colours are white, brown and military green which contrast with the HVANA bright red, blue and green. Waist: ironic, bizarre and sometimes provocative slogans appear on tops: ‘Don’t Waist my Love’, ‘Waist Watchers’, ‘Waist of Time’, ‘World Waist’, ‘Waist me’, ‘I did it my waist’ etc. Vegetables: a 2nd group of messages appears in the ‘Vegetables’ range: fine cashmere t-shirts with all-over prints of Sprouts, Tomatoes, Aubergines and Radishes. To extend the collection a new mixture of cotton and cashmere features with huge images, i.e. a Tomato stating ‘Eat Me’. Fabrics: the cashmere is light as a feather and breathable, suitable for summer and ready to be worn on naked body, like a second skin. Jeans are in the highest quality Japanese ‘Kurabo’ denim in colours of black, white and denim blue.


Footwear: The launch of the Hvana “X-Ray” sneaker collection. The X-Ray Footwear line makes a statement with its anthropomorphic design, a clear insinuation to sheep hooves and features the same messages as the T-shirts.Accessories: Hvana belts, rings and necklaces have the iconic sheep head in vintage old gold.

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