James Jeans Section:
Designer Seun Lim has created the jeans that every woman dreams of. The cut apparently gives the illusion of a longer and leaner figure!
LA based Seun Lim is the designer behind the unique denim line called James Jeans. Named after her husband, the jeans became an instant favourite because of their amazingly slimming fit.
Seun Lim received a prestigious art education which earned her a B.F.A and an M.F.A at the School of the Arts Institute of Chicago. This education allowed her to understand the complexities of clothing and denim fashion, and she later on came up with a design for some exceptional jeans; jeans that could be distinguished by others for their detailed fit and studied washes.
Officially launched in September 2003, it can then be no wonder that these jeans became an instant sensation when their initial shipment of 1,100 pairs at Barney’s, which was sold within a week. The speed of sales was so outstanding that James Jeans achieved multimillion sales within three months of being launched.
James Jeans are characterized by their high-end, custom fitted and durable denim. One wouldn’t give James Jeans enough credit, though, if we were to say only this. The truth is that there are few denim lines which can accomplish all it does, whilst at the same time being customized to fit all our needs. Seun Lim grades each line of her jeans independently and not on computers like other lines do. The darted pockets are angled in a way that can sometimes make the backside appear smaller whilst a dark rinse on the inner thigh makes thighs appear smaller. And the entire leg is also made to look slimmer by highlighting the denim above the knee rather than below. Every detail is carefully made to make James Jeans flattering to the female body.
More recently, Seun Lim came out with a new “Premium” label, one with a breakthrough permanganate potassium washing technique developed by Seun Lim herself. This wash, which creates a faded look, produces a more distinguished, handcrafted style. Whiskers surrounding the zipper area of the jeans are 3-dimensional in this new label and the richer contrast between the shading therefore makes the waist appear more slim. These “Premium” jeans are also blended with cashmere which make them absolutely irresistible.
A celebrity following of James Jeans includes Kate Hudson, Nicole Kidman, Uma Thurman and Courtney Cox and socialites such as Emilia Fanjul Pfeifler, Patricia Herrera, Holly Dunlap (Hollywould shoes) and Plum Sykes, is yet another definite proof of the success of James Preserved Jeans.
Who wears James Jeans:
Carmen Electra, Jennifer Lopez, Jessica Simpson, Courteney Cox, Julianne Moore, Brittany Murphy, Lindsay Lohan.
Kitmeout - Today's Fashion Online
