Jil Sander Clothes Section:
Heidemarie Jiline Sander was born in Wesselburen, Germany in 1943. In 1968, she opened her own boutique in Hamburg, Germany, showing her first
collection in 1974. 1999 the Jil Sander brand was purchased by Prada.
Jil Sander controls most of her business herself. She is fully involved in the design process, starting with the choice of fabric, up to the quality control of the finished garments. She also surveys the marketing of her products tightly. The fact that she outlined the design of her own stores up to every little detail caught much attention in the press recently. There are strict rules for the behavior of the personnel, up to the exact positioning of each salesperson in the boutique.
For some years now, frequent announcements of the introduction of a men's wear collection have been accompanied by a postponement shortly afterwards. In the early nineties, the head of design of the German men's wear company BOSS, Werner Baldessarini, was asked to support Ms. Sander in establishing a men's line. Baldessarini's leaving BOSS was eventually prevented by offering him a seat on the board of BOSS, in a addition to his own high-fashion design line, now selling under the Baldessarini by Hugo Boss label.
Kitmeout - Today's Fashion Online
