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Rene Lacoste was born in Paris in 1904. He was a tennis star who in 1927 was nicknamed "Le crocodile" because he won a crocodile skin bag in a bet. He had the symbol embroidered on his tennis blazer.

In 1933, he decided to start a firm manufacturing shirts. His white, short-sleeved knitted polo shirts had the crocodile embroidered on the pocket, and were the first example of sportswear in fashion. Lacoste's crocodile has become one of fashion's most famous logos.

The Lacoste empire now includes leisure wear, golf and tennis wear for men, women and children. When logo mania boomed in the 80's, Lacoste became a major label.

Rene Lacoste died in Saint Jean-de-Lac, France, in October 1996.

The house of Lacoste still continues. Gilles Rosier was the chief designer, who left in 1999.

 

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