Lacoste Hats Section:
In 1933 Rene Lacoste set up a company to manufacture the logo embroidered shirt, with Andre Gillier. The Tennis Champion had designed this for his own use on the court as can be seen in the first catalogue produced in 1933. Today Lacoste is synonymous with Sports Chic.
In 1996, René Lacoste died, aged 92 in St.-Jean-de-Luz, France, but his famous crocodile logo is alive and well, gracing approximately 25 million new items of apparel each year.
Today, the Lacoste company is a nearly $1 billion international business, selling everything from watches to lingerie. In 2000, French designer Christophe Lemaire was hired to give Lacoste a more upscale look, and its popularity has once again surged.
Kitmeout - Today's Fashion Online