Lacoste Shirts Section:
Lacoste tennis wear slowly influenced what people would wear to play sports. René Lacoste's son Bernard Lacoste said that the company really began to expand when in 1951 it branched out from "tennis white" and introduced a line of color shirts. The Lacoste shirt reached the height of its popularity in the U.S. during the 70s, when it became the essential preppy accoutrement. Lacoste was himself quite mystified by the appeal of the crocodile emblem. This famous first logo Lacoste Shirt has spawned dozens of imitators.
In 1996, René Lacoste died, aged 92 in St.-Jean-de-Luz, France, but his famous crocodile logo is alive and well, gracing approximately 25 million new items of apparel each year.
Today, the Lacoste company is a nearly $1 billion international business, selling everything from watches to lingerie. In 2000, French designer Christophe Lemaire was hired to give Lacoste a more upscale look, and its popularity has once again surged.
Kitmeout - Today's Fashion Online