McQ – Alexander McQueen
McQ a denim-based
Alexander McQueen and SINV SpA announce the launch of ‘McQ – Alexander McQueen’
London, November 4 2005 : Alexander McQueen today announces plans to launch a denim-based ready-to-wear line under a new label, 'McQ – Alexander McQueen '. The project is set to launch worldwide for the Autumn-Winter 2006 season.
The 'McQ' collections will include both men's and women's ready-to-wear and accessories and will be exclusively designed by Alexander McQueen. The new collections will allow Alexander McQueen's internationally acclaimed design ethos to reach a much wider audience whilst complementing the brand’s existing highly successful main line collections of luxury ready-to-wear and accessories. The new label will be distributed worldwide in selected stores from June 2006.
The collections will be manufactured and distributed worldwide by SINV SpA under the terms of a five-year licence agreement with Alexander McQueen.
Alexander McQueen commented: "I am very excited about this partnership, which will add a new and inspiring dimension to the McQueen world. The focus of this collection will be younger and more renegade but always signature McQueen.”
Massimo Braglia, SINV SpA’s CEO commented: "We are ecstatic that an innovative talent of the calibre of Alexander McQueen has chosen us from a group of excellent competitors for the birth of his new line. This new license integrates perfectly with the SINV portfolio and boosts our presence in the high-quality prêt-a-porter industry."
Alexander McQueen, one of the most prestigious international designers of our time, is known for his provocative creativity and ability to push boundaries in fashion. He launched his ‘Alexander McQueen’ label in 1992 and formed a partnership with Gucci Group in 2000 to accelerate the worldwide development of the brand. The new ‘McQ’ project is a further important step in this development path. The main ‘Alexander McQueen’ brand, now well-established and with a strong international following, includes a very successful range of women’s and men's ready-to-wear, accessories, perfume and eyewear, as well as a recent collaboration with Puma. The ‘Alexander McQueen’ brand is distributed in 48 countries worldwide and notably in its three flagship stores in London, New York and Milan.
SINV Spa specializes in the production and distribution of worldwide designer sportswear clothing under various licences including for brands such as Moschino Jeans, DKNY Jeans, See by Chloé, R.E.D, Valentino, Dimensione Danza and Krizia Jeans. SINV SpA had a turnover of EUR 136 million in 2004, of which over 65% was realized outside Italy in approximately 60 countries.
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