Meltin' Pot Clothes

Meltin' Pot Jeans Section:

The Hip Hop culture emerged in the USA in the nineties. Together with glisse sports that also became popular at the time, they influenced fashion trends for almost a decade.
In 1993 Meltin' Pot became the first brand in Italy to pick up on this radical stimulus and they reinvented American streetwear according to Italian and European tastes and styles.

In a short space of time and with great determination, Meltin'Pot became a familiar brand for a group of demanding, attentive and fond observers of less obvious trends.

In the years that followed the brand changed incessantly, growing ever stronger. Structures, people, investments and the opening of new markets taught us what to do and where to head for: growth is an important business!

The mother company, Romano's passion and know-how for denim products did the rest. The Meltin' Pot jean range gets ever more powerful and better fitting. The basic line is constantly reinterpreted and refined.

The needs of its increasingly demanding and informed public push it constantly towards more effective solutions. B_SIDE has recently turned the market upside down and today hundreds of thousands of people wearing "inside-out" skirts and trousers".

Collections are researched more and more carefully and room for innovation, as opposed to what the current financial situation might suggest, has become much wider. Rediscovering classics such as the chinos trouser tailored in cotton fabrics treated with denim transformation techniques.

Meltin’Pot is based in Matino, in the south of Italy, and is the main connection for the peripheral offices around the globe. The no-nonsense mission that sets and keeps the engine in motion is making the best jeans in the market. Thirty years of family experience in clothing manufacturing contribute to develop a product of the highest standard. Innovative washes, scrupulous studies into the diverse fits, value for money and a reliable delivery system, make Meltin’Pot stand out in an over-saturated jeans market.


The S/S 06 Color collection is a back to basics sunny foray into comfortable elegance. Stuck halfway between the city and the seaside, the collection has a refined ease. The purity of the lines stems from the desire to bring sportswear back to the classic, classy roots where it belongs. The collection is made of thought-through pieces that are superior in both quality and design, adaptable and modern. These are real basics: authentic, subtle, and above all highly multipurpose.


The collection revolves around two main themes built upon iconic items of clothing. Chinos, with their perfect balance of casual and formal, are there to ignite that truly American vibe. Complimented by multi-striped polo shirts in vivid Crayola brights, blousons and clean separates. The refined, Sea Wolf theme in a strict palette of blue and white, Stripy tops, t-shirts, fine knits, skirts, denim peacoats and white chinos are the core of the proposals in luxurious materials such as linen and natural indigo dyes. This Marina spirit also features in the denim jeans section of the collection, with sailor inspired pants and light weight denim.

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