Moschino Clothes Section:
Franco Moschino was born near milan, italy.
after studying at the fine arts academy in milan,
franco moschino worked as an illustrator until he
launched his own moschino label in 1983. the opening of the first boutique, on via sant'andreain milan, provides him with yet another formidable
communications medium. it's a squarish, deep space,
like a room - a stage for episodic performances,
a place from which to broadcast messages, moods,
opinions. ethical advertising and aesthetic provocation,
trend-busting ideas and messages, in constant conflict
with the fashion system. a space that has the qualities of
a mirror of the times.
'I think fashion is something you can laugh about forever,'
he once said. 'but in the end, it's the most difficult thing to
laugh at because people take it so seriously.'
moschino was charismatic, imaginative, and irreverent.
when interpreted in moschino's unique way, even holidays
like christmas and easter can offer an excellent pretext for humorous
disgressions.
'I'm interested in the social, psychological, geographical
and spiritual implications of our way of appearing. clothes
should be screens on which we can project our spirit.
we all need love, tenderness, simple things. the smallest, stupidest
fabric dolls offer us the intimate sensation of existing.'
moschino said.
' I reject a system that doesn't move, I stay away from this business
that exploits human imbecility. too much salt, too much colesterol,
the blood no longer circulates... a real case of arteriosclerosis'.
he loved dadaism, the graphic decoration of fornasetti, the concept art
of piero manzoni, the pop culture, of the kind which from kienholz
to warhol sheds light on the seductive-decadent power of mass products,
putting the accent on the appeal of the container and the lackof content
in mass-media culture.
'what I have loved and still love about pop is its schizophrenia
and distortion, its three-dimensionality and sensorial confusion...
am I a bit pop? I wont deny it.' moschino said.
in 1994, moschino died leaving his name to a completely
new interpretation of fashion that incorporates his originality,
sense of humor and provocativeness.
until today a part of the moschino profits is devoted to a
non-profit organisation founded by franco moschino.
this organisation uses its assets to support various charity
projects.
Who Wears It
Gwyneth Paltrow, Alicia Silverstone, Anna Friel, Julia Louis-Dreyfus.
Kitmeout - Today's Fashion Online
