Paige Premium Denim Section:
Paige Adams Geller has established a name for herself as the most-requested fit model for the hottest denim brands. After a decade of behind-the-seams experience, she's establishing her name again-as a brand. Paige Premium Denim debuts in Spring 2005 and represents the ideology, insight and innovation of the designer. "Most of us weren't blessed with perfect genes," said Paige. "But we're bringing you the next best thing: perfect jeans. Paige Premium Denim will lift the derriere, lengthen your legs and slenderize your hips and thighs. All with an uncompromising commitment to feminine detail and premium quality. While this may seem like a lofty goal, Paige has always performed a cut above the competition. By her 22nd birthday, she had graduated from the University of Southern California; won the Miss California Crown; competed in the Miss America Pageant; and established a modeling career. But when the pressure to achieve the "waif" look took her to unhealthy extremes, Paige sought treatment for anorexia nervosa. After recovering physically, she resumed work and was booked as the fit model for a jeans manufacturer. During the fit sessions, Paige's proportions were met with appreciation and she was lauded as "the perfect body for jeans fitting." The positive reinforcement and a profound effect on her self-esteem. "It enabled me to maintain health eating habits and feel confident about my body," said Paige. She gained experience and knowledge in the industry, and her denim clients began valuing her for more than physical assets. While other models stood mute as mannequins during fit sessions, Paige contributed feedback-about fit and fabric and hardware-that improved the design of jeans and made her the most-requested fit model for Seven, Citizens of Humanity, Guess and Blue Cult. Paige has now channeled her insight into Paige Premium Denim, and assembled a prestigious team of creative collaborators, designers and investors. The result is a smart line of denim that will prove nothing short of jeanius.
Kitmeout - Today's Fashion Online
