Paul Smith Jeans Section:
Paul Smith opened his first shop in 1970. By 1976 Paul showed his first menswear collection in Paris under the Paul Smith label. Within 20 years of his introduction to fashion Paul Smith had established himself as the pre-eminent British designer. Paul Smith has an ability to anticipate, and even spark off trends not only fashion but in the wider context of popular culture. He manages to transmit a genuine sense of humour and mischief mixed with his love of tradition and the classics.
Smith discovered that 15% of his clothes were bought by women, who were attracted to the fine and classic materials with a modern approach. So he introduced a women's collection in 1993, after already serving his youngest clients with a kids' collection (1990).
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