Paul Smith Jacket .

Paul Smith Jacket

 

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When a friend from art college decided to open a fashion boutique in Nottingham, Smith found the premises, decorated them and ran the shop as its manager. By 1970, encouraged by his girlfriend Pauline Denyer, he felt ready to go it alone by ploughing his £600 savings into Paul Smith Vêtement Pour Homme on Byard Lane, a shabby back alley. The rent was 50p a week: just as well given that the first week's takings came to £52. Open only on Fridays and Saturdays, the shop was scented with Christian Dior Eau Sauvage to overpower the smell of Smith's Afghan hound. During the rest of the week, Smith made ends meet from freelance jobs as a window dresser, tailor and stylist. In the evenings, he signed up for a fashion design course.

 

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