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Pepe Jeans

Pepe Jeans

 

Pepe Jeans Section:

Pepe jeans was first set up by 3 brothers in 1973. Originally a market stall on Portobello road in West London, Pepe Jeans quickly became very popular and expanded to sell in over 30 countries in the world. The name Pepe was chosen because it was a short two-syllable word that could be printed onto cheques easily.

Pepe jeans are famous for their garment construction which pays particular attention to detail, with highly finished engraved brass buttons and full busted outseams providing a neater flatter appearance and stronger seam.

Pepe jeans was also the first commercial brand to use Kate Moss as a model for their product. Their 1980 keyrings are now a collector's item.

Pepe Jeans London is a well established pan-european denim brand with over thirty years of experience. Founded in West London in 1973. The product is distributed in more than 35 countries worldwide and growing continually. To be a player in the denim market, it is more than styles and washes that create successes. Pepe employs all elements of the marketing mix in harmony to achieve it's competitive edge in a very competitive market place.


Everything Worn With Denim is our philosophy. Always innovative and continuously striving for new and forward looking standards and finishes, the SS06 collections offer exactly this. New approaches to detailing, fabric treatment and great attention to detail are evident throughout. The fashion collections are split into 3 deliveries. 3 x Menswear and 3 x Womenswear each following 3 different themes. The denim focus remains with the highly successful Seventy Three range which these season again offers highly original product.


Moving away from the destroyed looks of recent seasons the focus is on genuine and real finishing. The emphasis is on repaired and reworked detailing. Strong contrasts are created with "massive cracking" and marbled surfaces, bringing wefts to the face. Indigo dye is chipped off with resins. Surfaces are broken and ground-down for a "lived-in" feel. The One Of 1 range is also shown, a premium capsule collection, at this moment exclusive only to Harvey Nichols of London

Pepe ladies jeans

 

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