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Pirelli Clothes

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Pirelli Shoes Section:

With the industrial design project for clothing P Zero, Pirelli enters the world of fashion, launching a clothing and shoes collection, to be followed by luggage and watches. The new clothing and shoes collection will be marked with the Elongated P sign - redesigned with a dot at the end especially for this project - and with the print of the Pirelli tire.

A transversal plan with a high-tech spirit. Built between marketing and fashion. With strong roots in industrial design.After 125 years from the first experiment, 2002 saw the rebirth of clothes signed Pirelli with a new brand, PZero,inspired by the tyre that the company created in 1987 for Ferrari F40. In the past, they produced raincoats and covered coats in caoutchou.At the beginning,the group launched just two items: a boat shoe, PZero Acqua, and a jacket with innovative performances, PZero Aria. Now the collection has turned into a total look, with seven designers interested, five licensees (Incom for wear, Sector for watches, Calendar for shoes,Licensing Accessories for bags and Frasi for kids wear).


PZero Pirelli S/S collection 06 is divided in 2different lines: PZeroNero, more classic with its daily-chic style and PZeroRosso,wich is dedicated to the sports, with its dynamic and gritty feature.PZero shoes collection goes from the more classic moccasins to the colorful sneackers made of new technical fabrics and new technologies like leathers dyed by laser.The effect is soft and comfortable.


Some of our events have been very successful. On 10/2 PZero Pirelli new adv campaign was presented in New York, during the US fashion week. This adv campaign was made by Patrick DeMarchelier, the same photographer of the renowned Calendar. The protagonists of the campaign are Naomi Campbell and Tyson Beckford. PZero Pirelli was also the main sponsor of Le Carneval D’Or, Naomi Campbell’s birthday party in honor of Nelson Mandela’s Children Fund.P Zero Pirelli created for this event some special items,which were sold for charity.

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