Puma Evisu Sneakers Section:
Puma and Evisu have colloborated to create a unique collection of footwear sportiff.
Evisu use 100cotton threads which are more authentic but break more easily during the sewing process. Evisu reproduce the original production techniques at every stage. This means using a large number of specialist sewing machines which have not been produced for many years. For example, Evisu chain stitch the hem which gives the thick stitch line visible around the hem when you turn the jean up. This requires a special machine which again has not been produced for 40 years. Wherever possible Evisu try to use Union Special machines which were the Rolls Royce of sewing machines in the US in the fifties. Many of our styles then have the logo hand painted on.
As a result of all this and a host of other details relating to every raw material and process Evisu jeans cost many times the price of normal jeans to produce. In simple terms it is the result of the Japanese fascination with details and because everybody associated with Evisu from Mr. Yamane (the Japanese owner of Evisu) down are denim 'maniacs'. This is Yamane's term by which he means something like having obsessive, almost trainspottery love for denim. Denim produced on shuttle looms is naturally irregular and these irregularities come out as the jeans fade, making every pair develop into a unique and beautiful pattern as it fades. The deep blue colour and the way the jeans fade can only be achieved by using the loop dying system and all the other details give the jeans a combination of authenticity and the knowledge that you have something that is a labour of love that no other jeans or probably any other item of clothing, in the world can give you.
Kitmeout - Today's Fashion Online
