Radcliffe Denim

Radcliffe Denim Jeans Section:

In April 2005, London designer Suzy Radcliffe launched her deluxe denim label, ‘Radcliffe Denim’. The capsule collection covers the perfect fit jean in a range of denims and washes from the darkest inkiest indigo through to butter-soft washed down denim. These are a decidedly London take on denim, hence the postcode names, a map of Suzy’s London inspirations.

A lot of time, thought and effort goes into making Radcliffe Denim jeans just perfect. The first step was to strip a pair of jeans down to the bare basics and focus solely on fit. Every tailoring technique of cutting was employed to tuck, trim, lengthen and flatter. Combined with specially designed stretch denim, the jeans are cut to give an invisible lift to the bottom and add a few inches to the leg. The waist is low, but not too low, at the front and higher at the back so no knickers are on show. The stretch denim means the jeans retain their shape and do not go baggy and saggy after a few wears.

Suzy Radcliffe comments, "After almost 9 months of literally thousands of refits, I finally put the jeans on and they were just right. It was just all so subtle getting the fit right – tiny changes made all the difference."

Each pair of jeans has a myriad of minute, exquisite details to be appreciated by the wearer – including fortune cookie messages embroidered on the inside waistband with words of urban wisdom. In terms of finishing, every ‘niggle’ a woman has with her jeans has been solved: bulky front pockets and rivets have been removed to give a cleaner silhouette and the stitching is dyed to match the denim wash. But the icing on the cake is the adjustable length. Appreciating that not all women are the same height, each pair of Radcliffe Denim jeans is sold with a tiny pair of solid silver cufflinks, which can be inserted into concealed holes inside the leg seams allowing the owner to adjust the length on a whim. This simple, practical idea makes Radcliffe Denim jeans the most versatile design available, enabling the owner to wear them cropped with sneakers or pumps, at ankle length with kitten heels and at the full 34.5” length over killer heels.

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