Ralph Lauren Perfume .

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While working at A. Rivetz & Co., Lauren began designing wide ties, which spawned his first entrepreneurial career. With his tie designs and a $50,000 loan, Lauren founded the company Polo Fashions in 1968. Along with his older brother, he chose the name Polo because of the power, style and intrigue that the brand has always been associated with.

The Polo brand known today as the preppy English-tweed look it conveys did not get to be a million dollar empire because Lauren was lucky, nor because Lauren had an immaculate sense of style. Lauren not only had an innovative mind, but he also knew that packaging and presentation were of utmost importance -- something he didn't need to learn while studying for his business degree.

In the late 60's, while Lauren was trying to develop his line of wide ties, Bloomingdale's insisted Lauren remove his name from the ties' label, and make his ties narrower. Not giving into the retail giant Bloomingdale's, Lauren stuck to his guns and refused to sell to the department store under such circumstances. Suffice it to say, the retailer came back crawling to Lauren and his ties under his terms, after having seen the brand's success. The rest as they say, is history.

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Louis Vuitton City Guide 2009
by Kitmeout
2 Dec 2008 at 8:44pm
Perfectly capturing the spirit of cities with words and imagination. Inspired writing, a pleasure to read and a feeling of discovery for a unique urban immersion. For ten years now, Louis Vuitton has been sharing its passion for travel and city life. Providing an attentive, informed commentary on the changes shaking the heart of cities [...]
Rogan Clothes at Target
by Kitmeout
1 Dec 2008 at 11:27pm
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by Kitmeout
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by Kitmeout
30 Nov 2008 at 9:29pm
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Cavalli Jeans stay up!
by Kitmeout
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by Kitmeout
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by Kitmeout
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Marni & Moncler Clothing for Charity
by Kitmeout
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by Kitmeout
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Abercrombie & Fitch Apparel
by Kitmeout
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Paul & Shark Jacket
by Kitmeout
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Versace Jeans support China
by Kitmeout
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by Kitmeout
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RE:FASHION after NOHARM
by Kitmeout
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Rogan Jeans + soulful minimalism
by Kitmeout
9 Nov 2008 at 9:10pm
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