Ralph Lauren Polo Shirt .

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What began in the 1960s with a collection of ties has grown into an entire world, redefining American style. Polo has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the inventers of Lifestyle Advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle. Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 35 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include "Polo", "Polo by Ralph Lauren", "Ralph Lauren Purple Label", "Polo Sport", "Ralph Lauren", "Blue Label", "Lauren", "Polo Jeans Co.", "RL", "Chaps", and "Club Monaco" among others, constitute one of the world’s most widely recognized families of consumer brands.

While Polo was considered the "power suit" of the early 80's, Armani had brought the Italian power suit back in style later on in the decade, which pushed aside Polo's preppy look. Lauren had fought back with his sophisticated line of men's shirts and suits, made of fine fabrics. He successfully catered to the office worker who wanted to look stylish, while looking powerful in the office.

Next came Lauren's line of women's clothing, followed by his home collection line consisting of sheets, towels and furniture in the early 80's.

It is Lauren's innovativeness, among many other traits of the model businessman, that has made him the founder, designer and chairman of a $900 million company. Not only was he the first fashion designer to have his own store, but he was the first to sell the whole lifestyle image that consumers flock to worldwide. Lauren sells much more than clothes and home furnishings; he sells a lifestyle image of sophistication, class and taste.

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by Kitmeout
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