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While Polo was considered the "power suit" of the early 80's, Armani had brought the Italian power suit back in style later on in the decade, which pushed aside Polo's preppy look. Lauren had fought back with his sophisticated line of men's shirts and suits, made of fine fabrics. He successfully catered to the office worker who wanted to look stylish, while looking powerful in the office.

Next came Lauren's line of women's clothing, followed by his home collection line consisting of sheets, towels and furniture in the early 80's.

It is Lauren's innovativeness, among many other traits of the model businessman, that has made him the founder, designer and chairman of a $900 million company. Not only was he the first fashion designer to have his own store, but he was the first to sell the whole lifestyle image that consumers flock to worldwide. Lauren sells much more than clothes and home furnishings; he sells a lifestyle image of sophistication, class and taste.

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