Rocawear Jeans Section:
ROCAWEAR.com brings two dynamic forces together to form a singular source for urban fashion. By joining together the legendary Roc-A-Fella Records, led by none other than Jay Z and Damon Dash, with the apparel perfomance leadership of the Comet Group, rocawear.com was created.
Now, at your fingertips, you can find all the streetstyle you are craving right before your own eyes. ROCAWEAR is so hot even the logo is blazing. Every item is a classic you will treasure forever.
Rocawear is about winning & reaching the pinnacle of success through the authenticity of its vision & the quality of the products. CEO Damon Dash has constructed an empire, a highly revered urban kingdom, which began with music powerhouse Roc-A-Fella Records. Currently incorporating the #1, a film division with over 20 films in production, a sports management company & a lot more in the fields of entertainment, apparel, lifestyle & community – started in 1995 with Shawn “Jay-Z” Carter & Chief Consultant Kareem “Biggs” Burke.
To be accessible to everybody, Rocawear moves with the time. Spring Summer 06 goes trendy in fashion & sport. Decent and clean styles with small logos and non-branding show the fashion character with main focus on Polos and new-washed-denim. Colours of the 80’s are being used like the key colour for the men’s collection royal and women go for apple green.
Newcomer of the season are sport sets in colour combination red, white and black as well as exclusive graphic shirts will complete the collection. Main focus are various special themes as for example “Japanese Baseball”.

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