Tommy Hilfiger Jeans .

Tommy Hilfiger Pants Section:

Hilfiger met Mohan Murjani (he owned the license of Gloria Vanderbilt jeans), who offered to back his business. Murjani went bankrupt, but Hilfiger bought back his company with the help of two partners. A year after Tommy Hilfiger, Inc. was founded, the company went public and built the company into the empire it is today.

Hilfiger was President of the company from 1982 until 1989, but has designed clothes under the Tommy label since 1984. Presently Director of the Company (since 1992), Honorary Chairman of the Board (since 1994) and Principal Designer, Hilfiger took what started as men's jeans and sportswear, to a half-billion-dollar empire encompassing menswear (including tailored suits), women's wear, children's wear, footwear, eyeglasses, fragrances, and home furnishings.

Although Hilfiger claims to have always targeted his clothing "for the people," he was embroiled in controversy after a story made its way through the media rumor mill, accusing Hilfiger of racist remarks. The racist comments have been denied by media personalities and Hilfiger himself, and his line continues to be worn by everyone from yuppies to rappers.


Hilfiger, who names music as one of his inspirations, ran an ad campaign that presented Tommy as the sponsor of the 1999 Rolling Stones "No Security" tour -- the ad campaign bombed, although his alliance with Britney Spears worked better, as it remained more in line with his target market.


Hilfiger's casual approach to fashion (remark that his label is called "Tommy", not the more pretentious "Thomas") has helped place his label in a league of its own, in what he describes as "traditional, with a twist". Whatever it is, his ads, which are inspired by Americana and good old rock 'n' roll, as well as his clean-cut, simple and recognizable designs, have led to an empire that is considered one of the highest-ranked publicly traded clothing companies.

 

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