Tommy Hilfiger Trainers Section:
Hilfiger, who names music as one of his inspirations, ran an ad campaign that presented Tommy as the sponsor of the 1999 Rolling Stones "No Security" tour -- the ad campaign bombed, although his alliance with Britney Spears worked better, as it remained more in line with his target market.
Hilfiger's casual approach to fashion (remark that his label is called "Tommy", not the more pretentious "Thomas") has helped place his label in a league of its own, in what he describes as "traditional, with a twist". Whatever it is, his ads, which are inspired by Americana and good old rock 'n' roll, as well as his clean-cut, simple and recognizable designs, have led to an empire that is considered one of the highest-ranked publicly traded clothing companies.
Hilfiger lives with his wife (now divorced) and 4 children in Greenwich, Connecticut, and spends vacations in his summer home on the island of Mustique, next to Mick Jagger (who incidentally appeared in Hilfiger's rock 'n' roll ad campaigns).
Through extensive licensing deals (almost 40 product lines), Tommy also offers products such as fragrances, belts, bedding, home furnishings, and cosmetics. The company's clean-cut clothing is sold in major department and specialty stores as well as some 165 Tommy Hilfiger shops and outlets.
Kitmeout - Today's Fashion Online
