Versace Jeans Section:
In 1985, Versace added the Instante label to his fashion empire. Similar in style to Versace couture, but targeted at a less affluent and younger crowd.
The Versace-style has become a trademark of its own. If one seeks to characterize Versace, you can always point to Giorgio Armani. Versace is everything Armani is not. He is known for striking colours, materials, and cuts. His collections for men and women are sexy to the point of vulgarity. On first sight his work seems to reflect the typical Italian grandezza. On second sight, he seemed to draw only from those images (like the neo-classicistic ornaments in his prints), pushing them to the limits, in order to question any prevailing common agreement on "good taste".

Kitmeout - Today's Fashion Online