Von Dutch Clothes Section:
As Owner/CEO of Von Dutch Originals, Tonny Sorensen is a true visionary. Sorensen’s unique approach to marketing has redefined the art of product placement for media, celebrities, movies and magazines. Under Sorensen’s leadership, Von Dutch Originals has become a leading American fashion label with a rock-and-roll attitude rooted in “Kustom Kulture.”
In just three years, Tae Kwon Do world-champion, Tonny Sorensen has taken Von Dutch from a niche t-shirt line to a full-scale fashion collection with wholesale distribution to Canada, Japan and Europe and franchise stores in Chicago, Miami, Las Vegas and Santa Monica. Sales revenues for 2003 reached $33 million through Sorensen's strategy of
feeding the internal machine. Recognizing the brand's potential, he invested in
the company in 2000, and most recently, he expanded the brand through licensing
agreements with King Baby Jewelers, Jada Toys and Von Dutch Kustom Cycles. A
true visionary, Sorensen will continue to build his fashion empire inspired by
Kustom Kulture and the renegade lifestyle.
After investing in the company in 2000, Sorensen rapidly grew the business. The company now creates t-shirts, hats, accessories and more for its lines of men and women’s products. In addition, Von Dutch Originals has successfully crossed over into a variety of other product offerings by licensing the Von Dutch name to a line of children’s wear, footwear, a jewelry line, a “kustom” motorcycle company, and even a die-cast miniatures toy line.
Sorensen’s goal is to make Von Dutch Originals the premiere lifestyle brand, so more licensing opportunities are a certainty in the near future. Sorensen stresses authenticity to the Kustom Kulture tradition. This high-octane lifestyle embodies a gritty creativity, hip nostalgia and a reverence for the road. Kustom Kulture is an artistic celebration and exploration of America’s car and motorcycle underground that was popularized in 1950s-60s.
Kitmeout - Today's Fashion Online
