Von Dutch Caps Section:
Sorensen’s goal is to make Von Dutch Originals the premiere lifestyle brand, so more licensing opportunities are a certainty in the near future. Sorensen stresses authenticity to the Kustom Kulture tradition. This high-octane lifestyle embodies a gritty creativity, hip nostalgia and a reverence for the road. Kustom Kulture is an artistic celebration and exploration of America’s car and motorcycle underground that was popularized in 1950s-60s. The Von Dutch Cap became a big favourite.
Von Dutch Originals is a fashion phenomenon. Under company owner Tonny Sorensen's leadership (since 2000), Von Dutch Originals has become a leading American fashion label with a rock-n-roll attitude, rooted in "Kustom Kulture." Kustom Kulture is an artistic celebration and exploration of America's car and motorcycle underground popularized in the 1950s and 1960s. As a premiere lifestyle brand which stresses its authenticity to the kustom kulture tradition, Von Dutch Originals embodies a gritty creativity, hip nostalgia and a reverence for the road. In just six years, Von Dutch Originals has grown from a little-known Los Angeles based niche car culture company, into an internationally recognized fashion powerhouse, offering denim, t-shirts, hats, leather jackets, footwear, bags and accessories for women and men. In addition, Von Dutch Originals has successfully crossed over into a variety of other product offerings by licensing the Von Dutch name to a line of children's wear, jewelry, "kustom" motorcycles, footwear, and even die-cast miniature toys. New retail locations continue to open worldwide, including Paris and Milan in April of 2005.
COLLECTION
Von Dutch Originals’ collection is rapidly evolving. Once known primarily for trucker hats and signature t-shirts, the brand has shifted it’s collection to focus on premium denim and vintage-styled t-shirts and tops. The denim features a vast array of new cuts and washes, including Von Dutch’s newest keystone offering, Cashmere Denim. Simple signature logos have been replaced by highly stylized graphics on t-shirts and tops. The Von Dutch brand identity is about nostalgic freedom, style, sex, power and motion. Based in Los Angeles, this denim company embraces “Kustom Kulture” and high fashion with a rock-n-roll attitude.
Kitmeout - Today's Fashion Online
