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CD
Joined: 19 Sep 2005
Posts: 1427
Location: Bedford, England.
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 Posted: Tue Jun 05, 2007 11:32 pm Post subject: When is a brand finished? |
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When is a brand considered 'dead' not respectable anymore?
When would you stop buying/wearing a brand?
Thoughts please..... |
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Hugos_Loss
Joined: 01 Feb 2006
Posts: 150
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| Posted: Fri Jun 08, 2007 1:35 am Post subject: |
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| It is cyclical so a brand is never completely dead it is just at the bottom of its cycle. Look at Burberry, a lot of people said the brand was dead a few years ago and now it is on the up again. Can you think of any brand that is completely dead? Apart from a brand that has gone into receivership. I suppose some people might say Wale Adeyemi is complete dead but I would argue it is just at the bottom of its cycle. |
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