G-Star donates funds to Live 8

Denim brand G-Star has revealed that its participation, and that of its dealers, in this summer LIVE 8 concert helped raise €750,000.

Especially for the event, the label produced a limited edition T-shirt, the LIVE 8 Charitee. The Charitee was made in black and white for men and women, and G-Star dealers worldwide sold them through their stores and concessions. G-Star International is now donating all the profits directly to LIVE AID.

September 2005