Jaeger's New Look!
Fashion house Jaeger has enlisted the help of models Erin O'Connor and Laura Bailey in the overhaul of its reputation. While Bailey models the more classic outfits, O'Connor will be the face of the new hip Jaeger London line.
“It's for women of 25 and older who have grown up watching their mothers wear Jaeger but who want something more directional for themselves,” said a Jaeger rep. “Hemlines are shorter, waists are nipped in, but it isn't scary. It is still very classic – still Jaeger.” Jaeger London will be available in 16 stores throughout the UK from September. The first collection is inspired by the Sixties, with baby doll dresses, bell-sleeves and cropped military jackets.