NEVER MIND JR! WHO SHIRT TB? TED'S DOING DALLAS.

British designer brand Ted Baker will open a new 3,500ft2 store in the shopper’s mecca, Dallas. The store will be the next step in Ted’s growth within the U.S.A. and will open in the greatly anticipated expansion of the exclusive NorthPark Center.

Ted Baker is ‘No Ordinary Designer Label…’ that has steadily grown from its humble roots in 1988, as a shirt specialist in Glasgow, to an international brand with over 100 locations in Europe, USA and Australasia. There are currently sixth Ted stores in the USA, situated in Las Vegas, Los Angeles, New York, San Francisco, San Jose, Miami, Dallas will be the seventh. Renowned for his quirky sense of humour and attention to detail, Ted’s collections appeal to a broad range of style conscious men and women who are looking for that certain something a little out of the ordinary.

The new store will, as always, be bespoke by location and reflect Ted’s quirky personality. The fusion of both traditional and classical touches, with a funky contemporary twist, will create a unique shopping environment and experience. Two huge display windows frame the new store’s exterior as well as showcasing key pieces from the Autumn Winter 05 collections as you enter the store. Once inside, your eyes are drawn upwards to a sea of a hundred silk lampshades that flow to the end of the store, all custom made and suspended from the ceiling, enticing you into Ted’s lavish world.

The space is an eclectic mix of contrasting materials such as walnut wood, old distressed steel and shingled timber with Ted’s own take on an authentic British stately home as the centrepiece to this long space. The dark rich traditional walls are the perfect surround for the glistening chandelier crystals and glass cash desk off-set by part mirrored walls. It seems only fitting that Ted Baker’s signature shirt collections, with a dedicated shirt specialist on hand to offer you a one to one service, should take pride of place at the specialist shirt counter in the library quarter.

The space is an eclectic mix of contrasting materials such as walnut wood, old distressed steel and shingled timber with Ted’s own take on an authentic British stately home as the centrepiece to this long space. The dark rich traditional walls are the perfect surround for the glistening chandelier crystals and glass cash desk off-set by part mirrored walls. It seems only fitting that Ted Baker’s signature shirt collections, with a dedicated shirt specialist on hand to offer you a one to one service, should take pride of place at the specialist shirt counter in the library quarter.

The new Dallas store will house Ted’s full range of men’s and women’s collections including Global, (limited edition opulent pieces), Endurance (a fusion of traditional tailoring with 21st century technology and performance fabrics), Men’s Mainline (a combined collection of laid back denim pieces, casual shirts and suiting) and Womenswear (which includes silk jerseys, sophisticated dresses, and appliquéd denim)

November 2005

Ted Baker moves to Oz

London-based fashion group Ted Baker not only report a surge in profits this week, but it is also eyeing an expansion strategy which involves taking its brand to Australia and New Zealand.

The urban brand, which operates almost two dozen stores and over 40 concessions in the UK said that retail sales had climbed 17 per cent to GBP 48.8m, with both retail and wholesale sales being up by a third so far this year. Now the brand wants to move into Australian and New Zealand markets after agreeing in principle to enter into a licensing deal with Flair Menswear to distribute its range throughout Australasia.

It is understood the company will initially target about 20 department stores across both Australia and New Zealand in conjunction with Flair (a former licensee of Hugo Boss). If the move proves to be a success, Kelvin said it would also consider opening standalone stores in the region.

In the UK the brand is planning to expand both its children's wear and women's wear ranges later this year.