As the World Cup approaches football frenzy is starting to boil and fans from around the world are starting to sizzle with excitement. To cater for the growing demand for a slice of the beautiful game companies around the world are offering World Cup merchandise including the extremely rare Paul Smith World Cup football, wallet [...]

The eagerly awaited sneaker collaboration between Loomstate and Vans is here. The style is classic Vans with a loomstate twist, including bird print and interior polka dots. Keeping with Loomstate’s environmental credentials the sneakers are made using the same 100% organic cotton that they use to make their clothes, a blend of fibers from Turkey, [...]

éS Shoes, the x-treme sports uber brand, tells us World War III is just around the corner and it’s time to get our “Camo on”! To help us deal with the horror of World War III, eS have thoughtfully created an impressive range of camouflage clothing, including: the éS Guerilla and Lawton 2 caps, the [...]

Has Le Tigre’s latest marketing clash with the mighty croc gone too far? The image of a tiger mauling a croc has caused a significant amount of indignation and is perhaps a prime example of reverse marketing; scoring points through controversy rather than through quality and diligence. Whatever your take on the image, the fact [...]

Gola, the classic British trainer with an illustrious football heritage, is touted to make something of an imminent comeback. Time will tell. “Gola, the original British sports brand has launched a collection of colourful trainers. Create your own individual style with a variety of exciting colour options designed to complement your fashion wardrobe. ‘Kiss’ & [...]

“Team Airwalk’s Pro-Surfer Josh Mohr will compete in the 42nd Annual Easter Festival April 13-16 in Cocoa Beach, FL. Josh will be exhibiting his style and quality of surfing in front of huge crowds of spectators. Josh, show the East Coast how it’s done! The Evolution of Boardsport Culture – Airwalk’s Fall 2006 Brand Campaign-Collective [...]

So when’s the greatly anticipated Billionaire Boys Club clothing range going to finally hit the high street in meaningful quantities. There’s been so much hype-and-burn surrounding Billionaire Boys Club for so long, fans are now starting to suffer from fatigue. Billionaire Boys Club has all the credentials to be an amazing success with Nigo, Mr [...]

Acne Jeans is a brand at the vanguard of the Viking fashion revolution. Acne Jeans has Pan-European respect for their uncompromising approach to innovation and individuality: “Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every [...]

Denimbirds, the ladieswear brand from Sweden, is making the same Viking splash as their male counterpart, Nudie Jeans. The Denimbirds philosophy is to empower women with a sense of independence and self-love. A laudable philosophy for sure! “The Denimbirds collection doesn’t follow any specific trends, nor has it anything to do with fashion or effects. [...]

Pepe Jeans London is pleased to officially announce British actress Sienna Miller as the face of the brand for the next two years. “We wanted a strong, positive, female British figure to head the advertising campaign as the brand enters its thirty third year and strongly believe that the choice of Sienna Miller was the [...]

British Denim giant Lee Cooper launches the debut collection from its first ever premium range: Platinum. Drawing on all the experience and heritage of the oldest denim brand in Europe, Lee Cooper Platinum showcases a high fashion men’s and ladies’ capsule collection focusing heavily on washes, fits and materials appealing to younger consumers of directional [...]

From Taxi Driver to BIG STAR Spirit, creativity and an unbeatable idea – that’s what real big stars are made of. Case in point: the Faeh brothers, founders of the BIG STAR brand and stars of a classic rags-to-riches story. Flashback to Basle, 1971, where we find them struggling as part-time taxi drivers. A stroke [...]

For years Prada Shoes where considered by many as the unrivalled elitist off-the-self footwear. Today, however, Prada Shoes has a serious rival – introducing DiSanto Shoes. DiSanto shoes are made in the same Montegranero region in Italy as Prada and have quietly established themselves as the luxury shoe brand of the rich and famous. DiSanto shoes [...]

Style, Comfort and Kudos, that’s what you get when you buy a pair of Lacoste Trainers. The Lacoste footwear collection has increased exponentially over the past few seasons. The three current footwear lines include: Club, Sportswear and Sport. All three lines exude Lacoste style and of course carry the Croc. Club is the more formal [...]

Many fashionistas attribute the term Transatlantic Maharishi to the Da-Nang label and it’s not difficult to see where they’re coming from if it wasn’t for the fact that Da-Nang is a West Coast label based in California. That aside, the comparison between Da-Nang and Maharishi is inevitable; both labels produce High-Fashion casual-chic garments with an [...]

HISTORY In 1949, Kihachiro Onitsuka established Onitsuka Co. Ltd., the forerunner of ASICS, with the goal of promoting a sound and healthy Japanese youth through sports. At that time, Onitsuka was known as the first specialized maker of gym shoes in Japan. He regularly spoke directly to sportspeople and their coaches in order to develop [...]

More and more exclusive designer fashion stores are clocking onto one of Italy’s best kept denim secrets. Take-Two are a low-profile premium denim brand with all the innate style you’d expect from a thoroughbred Italian label. Although firmly entrenched in it’s Italian roots, Take-Two, paradocially, has a global spirit which is reflected in it’s recent [...]

FLY WHO? Targeted at the global fashion market, FLY London footwear is uncompromising in its styling and design. Born in 1994, from the very beginning FLY’s design philosophy has been to create original fashion shoes using traditional construction techniques in an unexpected way. The sole designs, constructions and uppers, help keep FLY at the forefront [...]

The jeans with the “Jack” are back – and back in a BIG way!!! After something of a sabbatical the innovative denim brand is building up to a fresh grand entrance onto the premium denim stage and every denim lover from London to Los Angeles is waiting with bated breath. Hudson Fine Tailored Jeans may [...]

By Katharine Hamnett In the heady world of fashion, cotton is the most commonly used fabric and in agricultural terms accounts for 10% of world agriculture. So far so good – until you take on board that to turn these natural fibers into items of must-have clothing conventional cotton farmers use pesticides, herbicides and chemical [...]