Born in Tokyo in 1943, Yohji Yamamoto was a graduate of the prestigious Keio University and Bunka Fashion College (Bunkafukuso Gakuin), Yamamoto is a keen harmonica player and fan of Bob Dylan. In 1970, he began designing women’s clothing. Two years later, he set up his own company, Y’s and he showed his first collection [...]

Catherine of Aragon was the original Spanish Queen with an English heart. The beautiful and loyal Queen of England was infamously removed to enable King Henry VIII to remarry and reset the course of English history. Today we have a new Spanish Queen with an English heart. Desiree Mejer was born in 1968 and decided [...]

RARE Jeans continue to persist with their controversial marketing campaign which pitches same gender individuals in overt sexual scenes. Many argue this strategy is no more than reverse-marketing aimed at attracting recognition and attention through controversy and provocation. No doubt, this technique can be very successful. However, the execution needs the skill and precision of [...]

To paraphrase a well known song: Puma Miharayasuhiro so good they named it twice. Perhaps one of the few truly inspirational collaborations, Puma Miharayasuhiro delivers breathtaking footwear with unique styling. Born in 1972, Yasuhiro Mihara grew up in Fukuoka, in the western part of Japan. Influenced by his mother, an abstract artist, Mihara flourished in [...]

Is the search for the denim grail finally over? For many years noble knights of the round rivet have been seeking what many consider to be no more than a myth: Perfect Denim Jeans! Well, there are now murmurings that the search is over and Earnest Sewn Jeans are the myth made reality. Let’s allow Earnest Sewn to [...]

When it comes to authentic casual shirts, Paul & Shark reputedly sets the standard for craftsmanship and quality. Paul & Shark has an almost legendary reputation for designing and producing unrivalled casual shirts. Whether their traditional cotton shirts or their exquisite polo shirts, Paul & Shark has become the choice of the connoisseur. Paul & [...]

This is perhaps the most extraordinary fashion line of 2006. An Italian company based in Udine has produced a pair of jeans especially designed for Muslims. Al Quds Jeans are designed to be extra roomy so the wearer supposedly avoids stiffness whilst kneeling in prayer. Moreover, the pockets are designed to accommodate the usual array [...]

Fall/Winter 2006 – FACE THE NORTH The new 2006 Mustang fall/winter collection will put you in the mood for adventure, stirring up the fresh-and-frosty feelings associated with Northern countries. Denim with a patina finish, dark washes, and raw-and-dusty open weaves evoke memories of gold-rush days from long ago. Broken twill adds to this sense of [...]

Like all great concepts it’s simple! Fly is a contemporary forward-think Fashion and Lifestyle magazine which is neatly packaged on DVD. This fresh, environmentally-responsible, method of disseminating news, gossip, articles and reviews plainly represents the dawn of a new era in publication. Save a tree get the DVD! FLY’s Zero Issue includes 140 mins of [...]

Ding-Ding, round one for the ultimate pink punch-up! Sir Elton John and Fashion Queen Karl Lagerfeld are reputedly in the midst of a major “Tiaras at Dawn” conflict. Facts, as always, are rather vague. Nonetheless, it appears the conflict started when Karl “The Abominable Gay Man” Lagerfeld snubbed the wedding of Sir Elton John and [...]

Sugar Cane Jeans are a uniquely Japanese denim made from — you guessed it: sugar cane. For many years Sugar Cane Jeans were a ferociously guarded Japanese secret but today the brand is attracting global attention. Interestingly, Sugar Cane prefer to use the vintage term “dungarees” in preference to the term “jeans” to discribe their product: [...]

So Angelina Jolie is taking over from her reputed husband-to-be, Brad Pitt, and will appear in a new Edwin Jeans advert.  According to America’s Us Weekly magazine Angelina Jolie was spotted filming the Edwin Jeans advert in California whilst her adopted son played with Brad Pitt nearby. Brad Pitt was the face of Edwin jeans [...]

Adidas reintroduce their original White Series adicolor footwear with a deafening advertising cry. The retro concept is clearly marketed to attract nostalgia and simultaneously appeal to a fresh young audience. Adidas use the words of Leonardo da Vinci to reintroduce the customisable White Series: “For those colours which you wish to be beautiful always first [...]

At last an online store dedicated to the visionary fashion designer, John Galliano. Go Go Galliano! offers an extensive collection of John Galliano clothes, shoes and accessories, including some very rare collector’s items. Go Go Galliano! also offers a few complimentary pieces by Alexander McQueen, DSquared, Balenciaga and Burberry Prorsum. SHOP GO GO GALLIANO! John [...]

Is the Paul Smith Naked Lady wallet sexist and degrading to women or a clever and harmless piece of marketing? The buxom brunette, pictured kneeling naked and holding a red telephone, is the favourite model of Archie Dickens, who works from his small studio in West Wickham. The 94-year-old pensioner initially sold the illustration to an [...]

Working extremely closely with Adidas on all thier product development this collaborative effort for spring ‘06 features designs pulled from historical items and Adidas Originals trend product. oki-ni endeavours to continually push the boundaries with thier Adidas designs, colour ways and materials and brings you originality plus a breath of fresh air. For this season [...]

The question recently arose asking who is the ultimate male clothes·horse — which guy has the best body for wearing and modeling clothes? And the name which came up most frequently was Rio Ferdinand, the Manchester United and England soccer star. Rio Ferdinand, born on 7th November, 1978, in Peckham, South London, attributes his elegant [...]

It looks like Diesel have orchestrated a controversial advertising campaign to convolutedly gain brand exposure. The controversial advertisement, which has already been banned, depicts the rear of a naked man with three pairs of female legs hitched suggestively around his body.   The controversial advertisement appeared in The Sunday Times Style Magazine and reputedly ignited [...]

Ben Sherman is one of those truly rare brands that somehow manages to bridge the unbridgeable gap between youth-culture and middle age high-culture. Ben Sherman has the enviable quality of appealing to a full and varied spectrum of customers. Ben Sherman goes right back to the 1950′s, but Ben Sherman really hit the fashion world [...]

Billionaire Boys Club, a collaboration between Pharrell Williams, the highly regarded internationally acclaimed producer/artist of Neptunes and N.E.R.D, and Hip Hop fashion designer Nigo of “A Bathing Ape” fame and fortune, finally started to crawl off the production line at the end of 2005. Originally Reebok were to produce the Billionaire Boys Club range of [...]