Adidas is not immune to the growing trend for icon and brand collaboration. Current Adidas collaborations include Adidas and McCartney, Adidas and Yamamoto, Adidas Respect Me (by Missy Elliot – urban sportif apparel), Ali by Adidas (The legendary boxer), Adidas and WE (the urban skate brand), to name but a few. So what’s in it [...]

 Evisu, the original Japanese premium denim brand, founded by the visionary Hidehiko Yamane, is a relatively nascent designer brand compared to the traditional French, German, British and Italian designer names and fashion houses. That said, Evisu has undoubtedly shown maturity beyond its years and now leads rather than follows. Evisu’s impressive success appears to run juxtaposition with [...]

Burberry can boast an impressive list of collections, including: Burberry Prorsum, Thomas Burberry, Burberry London, Burberry Golf, Burberry House, Burberry Timepiece (watches to the rest of us) and Burberry Eyewear – phew! Impressive! However, scratch the glossy checkered surface and an all too different picture emerges; a new world-order which must send shivers down the spine of every major [...]

Supermodel Kate Moss has been voted best-dressed woman by the style gurus over at Glamour Magazine. The 32-year-old anarchic socialite topped Glamour magazine’s annual style list for the third year running. Not bad for a woman recently embroiled in a very public drug abuse scandal. Kate Moss edged Sienna Miller into second spot followed closely [...]

Heidi Klum, supermodel and wife of singing sensation Seal is now an international footwear designer too. Heidi Klum has recently finished her 3rd footwear collection for Birkenstock. This collection, according to Birkenstock, is her most glamorous take on Birkenstock sandals to date and includes: Madrid “Diamond” feature metallic grained leather uppers in gold or silver appliqued with [...]

There’s a growing trend amongst fashion companies to attempt to apply depth and mystique to their brand by introducing religious or philosophical elements. There’s Edun, Theory, Coexist, Mecca, Gsus, Buddhist Punk and True Religion to name but a few. Do these companies opt for the psuedo religious or philosophical connotations because there’s a growing spiritual [...]

As everyone even remotely interested in fashion knows Posh Spice AKA Mrs Golden Balls AKA Victoria Beckham, is the butt that launched the Rock & Republic Ship. Rumour has it Victoria Beckham is not only a part owner in the R&R brand but also makes a significant contribution to the design of the Rock & [...]

Saw an article interviewing the CEO of Paper Denim & Cloth, Chris Gilbert.For Fall 2006, they are transitioning from the premium denim market because they believe it’s oversaturated and no longer commercially viable.  They will be reducing denim & sportswear prices by 45 – 55 percent.  This will make the retail for men’s jeans around $100. [...]

Can someone finally put this to bed!! What is it Seven Jeans, Seven 7 Jeans or Seven for All Mankind Jeans? Are they three different companies and three different brands. What’s the official story? This is the unofficial story plucked from the urban grapevine. Seven for All Mankind Jeans started producing extraordinarily innovative jeans in [...]

There’s a cool change in the air – and I’m talking 2 below zero!!! For years denim was dominated by the Amricans and Italians, creating a long line of classic jeans from traditional Levi Jeans to exclusive Armani Jeans. Then came along the innovative Japanese brands with Evisu jeans at the forefront led by the visionary [...]

Paul Smith Jeans versus Paul Smith Red Ear Jeans? Is it a tough decision? The answer has to be yes, because it’s not a cut and dry decision since defining a significant and tangible difference isn’t altogether easy. Both Paul Smith Jeans and Paul Smith Red Ear Jeans have their merits and their respective loyal [...]

Red Monkey Jeans or Red Monkey Company? What is it? In fact, some labels carry the name Red Monkey Compy because the leather patch was too small for the full name! Really!! Regardless the brand name is Red Monkey Company and they sell Red Monkey Jeans. Currently these jeans are some of the most difficult [...]

How many styles of denim jeans can one brand have in circulation at one time? Diesel Jeans surely takes to the rostrum and collects the gold medal for this one! In my estimation Diesel jeans has 44 different styles on offer! Let’s list them: Arker F.P. Jeans, Bebel Jeans, Bebel B.C., Bethow, Braddo, Cayre, Cheebon, Chela, Cheren, [...]

Why would Nike make a pair of 24k Gold Trainers for Maria Sharapova. Indeed, why would Maria Sharapova wear a pair of 24k Gold Nike Trainers in a tournament? Is this type of shameless marketing to be applauded for its foresight and innovation or is it to be frowned upon for it’s disregard for heart [...]

Prps is shorthand for ‘Purpose’ – the purpose of delivering the perfect denim product to the most discerning denim enthusiast. Street-style design from New York, an expert Japanese family-run mill and the softest organic African cotton all combine to forge the supplest fabric and most stylish product. Time-tested classic denim, military, utilitarian and western pieces [...]

PRESS RELEASE Massimo Osti Studio is very sad to announce that its founder, Massimo Osti, passed away on Monday 6th June 2005. Our grief is for the loss of an unquestioned leader who, as Renzo Rosso (Diesel) described “has marked important moments that fashion will remember”. Creator of brand trademarks such as CP Company and [...]

 Get ready for the latest in designer street wear, welcome to the world of Gronk. They chose to create what may arguably be the rawest and most emotive brand to hit the streets.They wanted to give people are real sense of freedom and a product that they could feel. The way they did this is [...]

Footballer Thomas Gravesen is new face of Kudo – Young Danish fashion design company Kudo is continuing its use of famous and extraordinary people as models for its clothing range; its English branding agency Large Design has just returned from a photo shoot in Spain with Real Madrid footballer Thomas Gravesen. “As an advancing Danish [...]

 Beyonce Knowles, Destiny Child’s lead singer, actress, style queen and alround contemporary diva, has recently been seen sporting a number of japanese fashion brands. First she was seen sporting a pair of guys Evisu Jeans and most recently she was seen strutting her amazing stuff in a pair of Bape boots. It is an undeniable [...]

 For over a decade Stone Island clothing has been a “must have” piece of clothing for every lad who likes a drink with his mates and a scuffle on the terraces. The Stone Island masterminds positioned their brand so intelligently it gained a true cult following. Stone Island clothing, especially the well designed and tailored [...]