Reebok demonstrate their ethical & environmental credentials with the following online statement. This is a laudable step forward by the fashion forward sports brand. Let’s hope this is a sign of a shift in the fashion industry as a whole. Nice one Reebok! “Reebok International Ltd. is committed to engaging in responsible environmental stewardship. We [...]

Paul Smith honored. Each year the Royal institute of British architects (RIBA) awards Honorary fellowships to those people who they feel have made particular contributions to architecture in its broadest sense, its promotion, administration and outreach, its role in building more sustainable communities; and its role in the education of future generations. This year the [...]

“The beauty of denim is not what you see but rather what it can become.” – Allan Kemp, denim interpreter, 1921. 1921 is something unique. A brand created simply for the joy of making jeans. Crafted by denim enthusiasts for denim enthusiasts. A timeless jeans collection for men and women. A true denimist can appreciate [...]

Barney’s, the famous American fashion retailer, chooses a green course for the coming season. Barneys are reputedly starting with Loomstate and Stella McCartney with a view to expanding their eco-friendly product base. Despite their shift Barneys are at pains to mention they will in no way be compromising their high-fashion credentials as they move to [...]

Pringle, the world-renowned Scottish fashion brand, is launching a secondary line called Pringle 1815. Pringle 1815 is apparently a younger and more affordable alternative to the mainline, the collection features broderie anglaise jackets and dresses, striped shirting jersey dresses and poplin smock style blouses. Trench coats with jumbo buttons and cropped washed twill jackets compliment [...]

Takumi Jeans and Shirts – the hand-crafted Japanese collection – for the fashion savvy male who appreciates simple but beautiful designs. The fall ’07 collection is made up of selvedge denim and luxury shirts, and will make its debut at MAGIC in February 2007. Southern California native, Luis Pedroza spent the last decade living and [...]

Evisu + AG Jean. Evisu and Adriano Goldschmied have collaborated on a unique and exclusive project to celebrate their 10 years as friends and denim pioneers and have created 1000 pairs of the ultimate luxury jean for Men and Women. Each of the jeans is made from finely constructed denim made in Okayama Japan. Then the [...]

Fred Perry, the archetypal British MOD brand, intends to explode onto the American market in 2007. “We’ve been around for three seasons, but we’ve purposely kept the business very small,”; said David Ward, sales director for Fred Perry. “This is a proper launch for the first time for the women’s wear business in the U.S. [...]

DKNY Jeans decides to take a step into the global market. DKNY Jeans has signed an agreement with Club 21 Retail Holdings to take DKNY Jeans into the European and Asian markets. “Club 21 is already a partner in some very important territories in Asia,” said Mark Weber, chief executive officer of Donna Karan International. [...]

Bestford Ltd., owner of the Evisu, is to take control of distribution in the USA and Canada. Ben Sherman had been responsible for Evisu’s distribution for the last five years. According to a statement released by Bestford, the two companies agreed to an early handover of distribution rights. Sherman’s contract was scheduled to expire at [...]

The French brand was founded in 1882 by Emile Camuset. Le Coq Sportif is the French sporting mark with the richest history thanks to supplier partnerships with teams, events and prestigious athletes from the 50’s to the 80’s. Let us quote the French Federation of Football, the French Federation of rugby, supplier of all jerseys [...]

Despite being the most counterfeited fashion brand in the world, LVMH Moët Hennessy Louis Vuitton reported a 30 percent increase in 2006 profits to €1.88 billion. “ The excellent performance in 2006 illustrates the vitality of our major brands which continue to strengthen and gain market share,” chairman Bernard Arnault said in a statement. “The [...]

“People look at me and David and they see fashion, they see family, they see sports. I think there are people who want to be a part of that. It’s aspirational.” purs Vicky Beckham as she lays the ground for her new fashion line aptly called dVb. “We are passionate about what we do, so [...]

Nowadays most leading denim brands seem to seek the washed, soft and stylish denim whereas Yoropiko Tailored Denim by Martin Yatming is reverting to the good old days, which is “art vintage” selvedge denim. This style begun with “RMC” jeans which was the beginning of the “made in Japan premium denim hype” in the world market.  [...]

Gola Trainers are a true British classic in every conceivable way. The brand is indelibly printed in the consciousness of every sports mad Brit on the planet and today this classic brand is set to shares its history, style and innovation with the rest of the globe — luckly old globe! The Gola brand was [...]

Umbro, the original English football brand, is gaining a reputation for some samba flair. Umbro has been supporting the lesser known sport of beach soccer for sometime and even offers a selection of beach soccer clothing; don’t reckon they’ll need to worry too much about an Umbro Trainer range here — although you never know. [...]

Juicy Couture, the stereotypical babeswear brand from The Golden State, expands into Europe with a 3,000 square-foot store in Milan. “Italy in many ways is the epicenter of fashion and the European country that initially best responded to our product,” said Juicy Couture co-founder Gela Nash-Taylor. “We were so excited when we found out that [...]

 A long list of celebrity friends of Marc Jacobs are turning out to celebrate the designer at his first Marc by Marc Jacobs show in London. The guest list includes Sofia Coppola, Selma Blair, Rufus Wainwright, Naomi Campbell, Isla Fisher and Kate Moss. The show is set for Friday at 7:00 pm at Claridge’s. On [...]

Dolce & Gabbana clothing has an unrivalled reputation for synergising High Fashion and Sex Appeal. The fashion house has created an almost esoteric dimension to there fashion. In fact, you could say they’ve discovered the secret of fashion’s version of alchemy! Dolce and Gabbana stepped up their sex appeal and edged towards the boundary of [...]

This season Evisu tributes the coming together of the East and the West, in Japan and the United States. The Evisu Fall 2007 men’s and women’s wear collection debuted in New York City at Bryant Park’s Mercedes-Benz Fashion Week The Collection includes ready-to-wear couture and denim lines. For the fall Evisu designers were inspired by [...]