Put your finger on a map of downtown New York City and you can feel the pulse of Heatherette. Richie Rich and Traver Rains have created a lifestyle brand that truly cultivates the popstar in everyone. Glitter, sequins, and dreams have driven Heatherette every step of the way, transforming them from the quintessential downtown buzz [...]

All appears rosie in Burberry’s checked garden, with sales figures the highest they have ever been in the brand’s history and accessories selling out before they even make it to the shop floor. That said, Welsh factory workers are not amongst those sharing the wealth. Workers at a threatened Burberry factory in south Wales on [...]

45rpm, the famous Japanese denim brand, has evolved into something of a phenomenon with a loyal cult following. Product diversification includes everything from sweaters to tees and even an honest little moleskin jacket number: “The moleskin material is used for navy’s jacket. This material is known for a smooth texture created by intense weaving with [...]

In 1981 Yohji Yamamoto presented his first Yohji Yamamoto collection in Paris and in 1984 he presented his first Yohji Yamamoto pour Homme collection . Yohji Yamamoto designed a collection for women based on men’s garments, cut in uncluttered shapes, washed fabrics and dark colors.These clothes expressed a functional elegance that Yohji Yamamoto would reaffirm, [...]

The Denim collection fuses the heritage and essence of authentic denim with a range of modern fits, distinct style and WESCô signature details. With exclusive premium Japanese selvage denim, produced on vintage shuttle looms and handmade ecological finishing processes, each pair is unique. Constructed using traditional manufacturing techniques and classic details, the collection maintains the [...]

Following the acrimonious split with Rock & Republic Jeans, Vicky Beckham is taking the initiative with her new fashion venture dVb Jeans. Hats off to the raging Essex girl for refusing to lay down and if rumours are to be believed dVb Jeans are actually far superior to the heavily counterfeited Rock & Rupublic jeans. [...]

This season, Limited Edition Supremebeing sneakers are available for a lucky few. The Supremebeing sneakers are rumoured to be Limited by necessity and not as a marketing ploy because they are handmade. Supremebeing’s reputation for marketing and fashion integrity backs this up. Supremebeing is based around the lives of people who love their music love [...]

Paul Smith opens New York flagship, 142 Greene Street, October 2006. “For the first time in New York we have together in one space all Paul Smith collections, which include the three for women, and the various collections for men, plus objects, some furniture, and a great book shop. The design of the shop is [...]

Hysteric Glamour is a quintessential Japanese fashion brand. The brand is heavily influenced by all things Americana but has that added Japanese twist which only the Japanese can create. Design concept of Hysteric Glamour is based on the 1960’s and 1970’s American cultures that influenced Nobuhiko Kitamura during his childhood, especially music, comics, automobiles, and mass media [...]

Peter Werth Menswear was founded in Islington, North London in 1975. Over the last 30 years the brand has developed into one of the UK’s most respected brands, continually delivering up to the minute fashion. The Peter Werth Autumn/Winter 2007 collections take their influence from the move towards urban elegance. Gone are deconstructed frayed edges [...]

The Staff Jeans collection for Spring-Summer 2007 has a Rock influence with emphasis on the “authentic”. The collection boasts hi-fashion and basic 5 pocket fitted jeans for men and women, skinny, fashion and loose fitting jeans, backed by an elaborate fashion line of tops & tees. The “Dolly” women’s jean and the “Morrison” men’s jean [...]

Following the success of their Tokyo store, Juicy Couture is opening its first store on Manhattan ‘s Upper East Side. The store encompasses 2,000 square foot over two stories, with a “Madison Avenue meets Alice in Wonderland” feel to it, according to co-founders Pamela Skaist-Levy and Gela Nash-Taylor. The design concept will provide a blueprint [...]

Greedy Genius exclusive holiday 3M reflective sneaker pack. 4 new reflective sneakers by Greedy Genius are all made with colored reflective and premium leather and are available in November.

The HER2 Genes Campaign According to the American Cancer Society, an estimated 212,920 women will be diagnosed with breast cancer and approximately 40,970 will die of the disease in the United States in 2006. About one in four women with breast cancer has too many copies of the HER2 gene, which causes cancer cells to [...]

Levi’s is set to launch a new line of environmentally friendly denim this November. “Levi’s Eco” will be made from 100% organic cotton and all external packaging will be made from organic fabric or recycled paper and printed with soy-based ink. The new line will be accesorized with a few subtle hints toward the ‘green’ [...]

LRG was founded by two young guys Jonas Bevacqua and Robert Wright beginning 1999. They shared a common passion and vision for design, independence and meaning. It was their goal to give the customer not only form and function but also something they could believe in. LRG was the first company to bridge the gap [...]

For their high-end denim Edwin are using Japanese fabrics that are exclusively developed by Edwin. This season Edwin are strongly focused on real unwashed denim in different casts, completed by washing treatments which offer the best natural worn look. After indigo blue, black will be the high spot color in the Edwin S/S 07 collection, [...]

CP Company started life as Chester Perry in 1974, set up by Massimo Osti. A graphic artist from Bologna, he switched full-time to fashion after designing a successful run of T-shirts. In 1982, to meet the demands of an ever-growing audience, a diffusion line, Stone Island, was created, which specialised in surface treatment of fabrics [...]

Kate Moss is back to her sexy best modeling a pair of Roberto Cavalli jeans in the latest Roberto Cavalli advert. The volatile super model looks confident and stylish in this Cavalli number. Makes a nice change from Burberry!

Mecca USA was created in 1994 by the sportswear visionary Mike Alesko. Mecca filled a void in the fashion community for Sportswear that reflects all aspects of mens lifestyles. Mecca has grown from a sportswear company to a legitimate denim driven mens brand, built on the foundation of quality and integrity. As the journey progresses, [...]