PRPS jeans are created by Akademiks, a New York-based clothing company founded in partnership by a former top Nike designer, Donwan Harrell. Donwan, being a denim fanatic, began the PRPS project, which is one of Donwan's biggest projects. The price of PRPS jeans begins at $250 USD a pair.
PRPS jeans are manufactured in Japan, unlike other jeans which are mostly manufactured in China. The Japanese manufacturer of the jeans uses Levi's looms from the 1960s. More modern looms are better, but these looms produce a stronger edge to the fabric.
Harrell says that the manufacturing process was inspired by denim worn by workers before it became popular as an everyday fashion. Harrell says that the production for one pair of jeans costs about $95.
Prps is shorthand for ‘Purpose’ - the purpose of delivering the perfect denim product to the most discerning denim enthusiast. Street-style design from New York, an expert Japanese family-run mill and the softest organic African cotton all combine to forge the supplest fabric and most stylish product.
Time-tested classic denim, military, utilitarian and western pieces are the inspiration to create a collection transcending fads. And then given the characteristic Prps fingerprint - garments which are ‘bruised but never broken’.
Each jean is hand-finished into the most authentic vintage washes available. Every rivet placed, every button added shows immaculate attention to detail. From five different fly buttons to camouflage pocket bag linings, Prps assures that their denim collection is set apart from the rest.
David Beckham has recently been seen sporting a pair of trendy PRPS jeans.