SEVEN FOR ALL MANKIND

7 for All Mankind , the leader in luxury denim, was launched in the Fall of 2000 under the fashion powerhouse, Koral Industries. 7 for all Mankind began the West Coast denim craze in Vernon, California, a location that has since become one of the hot spots for denim worldwide.

The founders of 7 for all Mankind noticed a significant void in the contemporary denim market. Sexy, chic denim had not been seen in the US for over 20 years, and that needed to change. The 7 for all Mankind brand enjoyed instant and phenomenal success at both a wholesale and retail level. 7 for all Mankind was initially focused solely on women's denim bottoms. 7 for all Mankind rose to stardom based on amazing fits, finishes, fabrics, and attention to detail. 7 for all Mankind continues to be a favorite among the celebrity and socialite set, with fans including Cameron Diaz, Deborah Messing and Drew Barrymore. 7 for all Mankind is a modern classic that continues to create desire for the next evolution in denim basics and a demand for the newest trends.

Sales for 7 for all Mankind reached $13 million in the first full year, a number unheard of in the denim market, and kept growing exponentially. The product line continues to expand, encompassing non-denim bottoms and jackets as well ultra-fine cashmere.

7 for all Mankind launched its Men's Collection in the Fall of 2002. The Men’s Collection and has enjoyed the same success as the Women’s Collection and continues to grow in the number of fits and washes.

7 for All Mankind is now sold in over 50 countries with distributors in Western Europe, Canada, and Japan.

7 FOR ALL MANKIND COMPANY PROFILE

7 for All Mankind , the luxury denim producer and distributor, was founded in the fall of 2000 in LA, California. Peter Koral, President and CEO, had started a number of successful businesses over his 30 year apparel career and had become something of an expert in identifying voids in the market. Peter saw a void in the contemporary denim market and decided to launch 7 for all Mankind.

The brand was an immediate success and quickly became the market leader in its segment. The business skyrocketed in popularity in its first year, with sales of $12 million, growing to $64 million in its second year and to $100 million in its third year.

Critical to the brand’s success is its adherence to the tradition of using the best fabrics and washes and it has become universally known for its superior fit. These key principles have made 7 for all Mankind one of the hottest, upscale denim brands in the market

A major part of the brand’s success can be attributed to its celebrity following, as a plethora of stars from the worlds of film, music and TV, gave their endorsement to the brand by personally choosing to wear the product. Celebrity fans include Jennifer Aniston, Gwyneth Paltrow, Cameron Diaz, Beyonce, Gwen Stefani, Brad Pitt and Will Smith.

The 7 for all Mankind design team is made up of recognisable denim experts who have worked extensively in denim design and bring a vast understanding of fabrics, styles and consumer desire to 7 for all Mankind.

The brand is now in its fourth year of retail and production and is distributed to over 40 countries worldwide. In the US, key customers include Neiman-Marcus, Barneys, Saks and Bloomingdales as well as cool speciality stores. In 2002, the Men’s collection was launched and is enjoying strong retail selling. Growth continues through international expansion and new product extensions.

Authentic 7 for All Mankind jeans and Clothes are available from a select number of websites.