adidas Launches adizero f50 Powered by miCoach

adidas-football-boots

adidas unveils the intelligent football boot, the adizero f50 powered by miCoach. Soon to be made famous as the ground breaking ‘football boot with a brain’, the 2011 adizero f50 is bringing smart technology to the field of play. Football is faster than ever before and the need for speed has never been greater. miCoach […]

adidas ethical fashion – on the NOHARM mission

adidas ethical fashion - on the NOHARM mission

adidas Group’s Commitment to Zero Discharge of hazardous chemicals. Looks like adidas are following NOHARM’s lead too by making a commitment to go ethical with their production techniques. Since July 2011 Greenpeace International has been campaigning to drive change in our industry. They are calling for the zero discharge of all hazardous and persistent chemicals […]

adidas Originals B-Sides – Jeremy Scott Forum Hi

adidas Originals B-Sides - Jeremy Scott Forum Hi

More from the man, Scott! Well worth a butchers! Unconventional, boundary-pushing designer Jeremy Scott is favoured by a stack of celebrities for his fearless creative vision. At first a collaboration with adidas Originals may have seemed as a pairing from the left-field to some. However, the ongoing partnership has proved a runaway success, with both […]

adidas Originals 2010

The 2010 adidas Originals collection reflects what makes adidas Originals truly unique: a diverse mix of styles & stories, collaborations & creativity. From football lifestyle product to fine Japanese streetwear designed in Tokyo; street artist collaborations & customizable on-the-go product; refreshed classics or re-introduced vintage styles.

Adidas + Red Ball Movement.

With the purchase of a red mini ball you will be able to support the international humanitarian organization Right To Play. The Red Ball, represented in Right To Play’s logo, is the organization’s symbol and a symbol of the humanitarian potential of sport to promote health, development and peace. It also embodies Right To Play’s […]

Adicolor Sneakers by Adidas + Adicolor Customised Sneakers

Adidas reintroduce their original White Series adicolor footwear with a deafening advertising cry. The retro concept is clearly marketed to attract nostalgia and simultaneously appeal to a fresh young audience. Adidas use the words of Leonardo da Vinci to reintroduce the customisable White Series: “For those colours which you wish to be beautiful always first […]

Adicolor Trainers by Adidas – Adicolor Customised Sneakers

Adidas reintroduce their original White Series adicolor footwear with a deafening advertising cry. The retro concept is clearly marketed to attract nostalgia and simultaneously appeal to a fresh young audience. Adidas use the words of Leonardo da Vinci to reintroduce the customisable White Series: “For those colours which you wish to be beautiful always first […]