Evisu Jeans – back on the rise


In the 90s to early naughties, Evisu was one of the most sort after denim brands on the market. Founded by Hidehiko Yamane in 1991 in Osaka, Japan, Evisu Genes (aka Ebisu and Evis) was one of the most well-known traditional Japanese (raw) denim producers. Yamane was trained as a tailor and was “discovered” by […]

APC Jeans Go Green!

APC Jeans Go Green!

APC goes green by recycling. Simply take your old APC jeans over to their Dover Street store and swap them for a brand new pair for half the price. Your old jeans will then be washed, pressed and resold as part of the new Butler Worn-Out series. Not exactly sure if this is going to […]

APC Jeans + Butler Worn Out Jeans

Get a pair of buttered up APC jeans without the rough beginning. Jean Touitou, creator of A.P.C. has a reputation for lateral thinking and the “Butler Worn Out” jeans concept sums that up nicely. In a nut shell, A.P.C. customers trade in their broken-in jeans for a new pair at half price. The used pair […]