2011 ASICS – “Sport Releases More Than Just Sweat”

2011 ASICS Global Advertising Campaign – “Sport Releases More Than Just Sweat” ASICS is an athletic footwear company based in Kobe, Japan. Founder, Mr. Kihachiro Onitsuka, chose the name ASICS based on a famous Latin phrase “Anima Sana In Corpore Sano”, which when translated expresses the ancient ideal of “A Sound Mind in a Sound […]

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