EVISU 20th Anniversary “Make the Rules”Matzu for EVISU


As most people know, Kitmeout was the first site in the world to offer Evisu Jeans and Clothing online. Back in 2000, Kitmeout was selling an array of Evisu Jeans including the Millennium Edition. We have an affinity with the brand and are always privileged to make a post. Take a butchers at the latest: […]

Evisu appoints Scott Morrison as CEO

Evisu appoints Scott Morrison as CEO Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been appointed as global chief executive for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and simplify the brand message, improve the product and move […]

Evisu – S/S 2009 Collection

Is the Evisu journey entering turbulent waters. The brand which arguably started the Japanese denim phenomen in the West has lost of of it’s credibility in recent years with many denim and fashion fanatics reminiscing about the good old days. Let’s hope the brand can reclaim some of it’s old start quality. Here’s the lastest […]

Puma x Evisu Jeans, The Evolution!

The next generation of Puma x Evisu Jeans are from the darkside. The collaboration was widely considered something of a dysmorphic hybrid when it first appeared on the scene but the collaboration has evolved into a serious piece of denimwear.

Evisu x Puma Jeans “True Love Never Dies”

True Love Never Dies is the name of the Evisu x Puma Jeans collaboration. The collaboration frenzy is destined to grow and grow until it finally reaches its natural conclusion and all brands throughout the world collaborate and merge into one mega brand called uniqueless consensus!!! At least Evisu and Puma have some genuine collaboration […]