Lacoste Clothing Spring 2011 Collection

Lacoste Clothing Spring 2011 Collection French tennis champion René Lacoste’s nickname, “the Crocodile,” inspired the logo choice when it came to branding his newly designed pique polo shirts in 1933. After merging with IZOD in the seventies, the little croc hit its popularity peak in the eighties when it became de rigueur for the rich-kid […]