Lacoste featuring Adrien Brody


WTF! Are Lacoste trying to destroy their newly resurrected image this spring/summer? Go behind the scenes of the Lacoste Spring/Summer 2012 shoot by Craig McDean, featuring Adrien Brody. Better still just turn a blind eye and pretend it didn’t happen.

Fashion brands on Facebook, lose their credibility?


How to try to buy credibility using Facebook OR does having millions of Facebook fans actually degrade your credibility, originality, desirability and unique quality? So here’s the latest story on the designer brands with most Facebook fans. Rounding out the top 10 in November were Burberry (9,808,722); Levi’s (9,371,541); Nike Football (9,112,968); Lacoste (6,742,187); DC […]

Lacoste asks Norway police to ban gunman


Lacoste aren’t happy about mass murderer, Anders Behring Breivik, wearing their garb. Much like the drug dealers and murders in South America who are famous for wearing Polo Ralph Lauren, Lacoste fear the connection will have a negative impact on their brand. Anders Behring Breivik, the 32-year-old gunman who killed 77 people on July 22 […]

Lacoste Legends Collection Launches in New York

A record company, two musicians, three magazines, three retail stores and three designers are the creators of the new Lacoste’s footwear series – Legends. Stones Throw Records, Sneaker Freaker, Shoes Master, Se?bastien Tellier, i-D magazine, Jazzie B, Colette, D-mop, Christophe Lemaire, Bodega, Ato Matsumoto and Tim Hamilton are urban legends themselves and they created sneakers […]

Lacoste Clothing Spring 2011 Collection

Lacoste Clothing Spring 2011 Collection French tennis champion René Lacoste’s nickname, “the Crocodile,” inspired the logo choice when it came to branding his newly designed pique polo shirts in 1933. After merging with IZOD in the seventies, the little croc hit its popularity peak in the eighties when it became de rigueur for the rich-kid […]

Lacoste Save the Croc, Save Your Logo

Lacoste will spend $500,000 over the next three years to help preserve endangered crocodiles. Lacoste was talked into the scheme by the people at the Global Environment Facility, the World Bank, and the International Union for Conservation of Nature who run the “Save Your Logo Initiative.” Lacoste is the first fashion company to sign on: […]

Lacoste T-Shirt by Andrea Crews

Lacoste creative director Christophe Lemaire wanted a fun feeling for LACOSTE RED! Fall 2009 / Winter 2010 collection. Lemaire chose Paris-based art collective Andrea Crews to create an exclusive capsule collection of T-shirts to complement his Lacoste Red! Collection. With Lacoste Red! aimed at a younger and more urban-oriented customers, collaborating with Andrea Crews is […]