Lonsdale Clothing + Lonsdale Sweatshirt = Count Yellow!

In the sixties, the professional boxer Bernard Hart obtained permission from James Lowter, the 7th Count of Lonsdale, to use the name “Lonsdale” for the production of technical equipment and sportswear for boxing. James Lowter was grandson of the more famous Cecil Hugh Lowter, 5th Count of Lonsdale, who was the first President of England’s […]