Moschino follow NOHARM lead…

Moschino follow NOHARM lead… The one-of-a-kind eco-friendly dress Moschino created for Barney New York FutureFashion’s installation is only on show for another few days. The peace-inspired garment was especially created for the department store’s Hippie Holiday window display. Earth Pledge is a leading non-profit organization that provides sustainable solutions for businesses worldwide and their FutureFashion […]

Rogan Jeans + soulful minimalism

Rogan Gregory, the designer behind Rogan, as well as Loomstate and Edun, defines his new collection as “soulful minimalism.” “It’s minimalism in the true sense of the word – stark and super simple,” he said in his New York showroom on Wednesday, Nov. 5, during a presentation of his Spring 2009 collection. “Letting the shape […]

Prada Store NO + NOHARM Brand YES

Friends of the Earth boycott Prada and vote for environmentally-friendly brands like NOHARM Friends of the Earth claim a sign board at Prada’s flagship store in the central business district in Hong Kong was needlessly illuminated from dusk until dawn, the South China Morning Post reported. The group’s activists in other cities found that Prada’s […]

Oliver Sweeney Shoes follow NOHARM

Following the lead of NOHARM footwear, Oliver Sweeney is going ethical and green. Luxury footwear and accessories label Oliver Sweeney, is gearing up to show its greener side by launching a shoe amnesty program. The initiative is set up in association with Green World Recycling in a bid to raise funds for the developing world. […]

Eco-Fashion

With the growing trend in eco-fashion comes much misleading marketing. The truth is there are a great many brands with true ecologicial credentials like NOHARM, Sugar Cane, Loomstate, Kohzo to name a few but there are also a great many other brands who are simply looking to make a buck off the latest trend. Venessa […]

Evisu Jeans + Puma Evisu = Go Green

There’s Green and there’s GREEN denim. Most of us think of Sugar Cane, Loomstate, Edun or a list of other Eco-friendly denim offerings when we think of GREEN jeans. Evisu, however, have opted to take it literally and offer a pair of green-hued jeans. To quote the guys: “In addition to ring spun denim with […]

Loomstate Jeans + Stella McCartney Shoes = Barneys

Barney’s, the famous American fashion retailer, chooses a green course for the coming season. Barneys are reputedly starting with Loomstate and Stella McCartney with a view to expanding their eco-friendly product base. Despite their shift Barneys are at pains to mention they will in no way be compromising their high-fashion credentials as they move to […]

Levi’s Eco, Environmentally friendly Levi jeans

Levi’s is set to launch a new line of environmentally friendly denim this November. “Levi’s Eco” will be made from 100% organic cotton and all external packaging will be made from organic fabric or recycled paper and printed with soy-based ink. The new line will be accesorized with a few subtle hints toward the ‘green’ […]

Mavi Jeans to Edun Jeans – Green is the New Black

A growing number of top brands have added eco-subdivisions to their corporate structure. Leading brands like Edun – Mavi – Serfontaine – Loomstate – Levis – Armani – American Apparel – Nike – Camper and, of course, the pioneering Katherine Hamnett, have all taken the laudable step of introducing an element of compassion into their fashion. […]

Rogan Jeans + Rogan Clothing = One to Watch in 2007!

The Rogan volcano is starting to rumble. People are talking about the low-profile brand and an air of excitement and expectation is starting to build. Many top fashionistas will tell us that Rogan Jeans are currently some of the best available in the world and the whole Rogan Clothing line is “poetry in cut and […]