Alexa Chung for Pepe Jeans S/S 2010

Pepe Jeans’ decision to sign up IT girl, Alexa Chung, may have been greeted with indignation in some quarters. Nonetheless, Pepe Jeans have a reputation for unsurpassed advertising campaigns. Pepe Jeans spring summer 2010 advertising campaign will feature Alexa Chung and male models Tom Guinness and Boyd Holbrook. This is definitely a new direction for […]

Pepe Jeans S/S09

Denim label Pepe Jeans is launching two exclusive denim styles for SS09. For men, Pepe Jeans created a versatile denim, which is washed and hand finished in Italy. The fit is slim/regular and is low waisted. Special details include printed shadow contrasts around the pockets and wide stitch detailing. This jean is made of a […]

Pepe Jeans x Andy Warhol

Pepe Jeans CoLabs with Andy Warhol to launch their new collection. Pepe Jeans has acquired the European license through the Andy Warhol Foundation. Pepe Jeans reputedly wants to embrace the Andy Warhol’s sophisticated sense of design and they aspire to make their denim as collectible as the man’s art. The collection will feature 250 men’s […]